Cookies and storage
As of 11 October 2026
This page is a translation for information. The German version is authoritative.
Your settings
Without your consent we load only what is technically necessary. Statistics and analytics start only when you agree. You can change or withdraw your choice at any time. The choice applies for twelve months, then we ask again.
The two categories
- Necessary: storage without which the website does not work or that you triggered yourself, such as your choice here, saved properties or spam protection in forms. Always active, based on our legitimate interest in a working website (Art 6(1)(f) GDPR).
- Statistics and analytics: Google Analytics 4 through Google Tag Manager and Microsoft Clarity. We see which pages are read, where visitors come from and how they use a page (session recording, forms masked). Only with your consent (Art 6(1)(a) GDPR).
All cookies and storage at a glance
| Name | Purpose | Duration | Provider | Category |
|---|---|---|---|---|
red-consent | Stores your choice for statistics and analytics (version, choice, time). | 12 months | RED (cookie on immo.red) | Necessary |
red-favoriten | Remembers the properties you saved (object numbers only). Stays in your browser (localStorage) and is never sent to us. | Until you delete it | RED (storage on immo.red) | Necessary |
red-entered | Remembers in this session (sessionStorage) that the home page was already opened, so the entry animation runs shorter when you go back. | Until the tab is closed | RED (storage on immo.red) | Necessary |
red-chat | Keeps your chat conversation together (random, signed session identifier, no content). Set only when you send the first chat message. | 24 hours | RED (cookie on immo.red) | Necessary |
Cloudflare Turnstile | Spam protection in forms and on the first chat message. Loads only when a form becomes visible or you use the chat. Cloudflare processes technically necessary data to prevent abuse, no tracking. | Token only for submitting; cf_clearance as set at Cloudflare | Cloudflare, Inc. (USA) | Necessary |
Vercel Web Analytics | Counts page views and events without a cookie and without browser storage. Visitors are told apart only by a hash of the request that is valid for one day. | No cookie | Vercel Inc. (USA) | Cookieless |
Google Tag Manager | Loads the statistics tags. Loaded only after you consent and sets no cookies itself. | No cookie of its own | Google Ireland Limited / Google LLC | Statistics and analytics |
_ga | Google Analytics 4: tells visitors apart so page views can be grouped (Google). | 2 years (Google default) | Statistics and analytics | |
_ga_<measurement ID> | Google Analytics 4: stores the session state. The suffix is the measurement ID of the Analytics property. | 2 years (Google default) | Statistics and analytics | |
red-conv:<type> | De-duplication of conversion counting: remembers in this session (sessionStorage) that a thank-you page was already counted, so reloading does not count twice. Written only with your consent. | Until the tab is closed (session) | RED (storage on immo.red) | Statistics and analytics |
_clck | Microsoft Clarity: stores the Clarity user ID and preferences for this website. | Not stated by Microsoft, see Clarity cookie list | Microsoft (cookie on immo.red) | Statistics and analytics |
_clsk | Microsoft Clarity: connects several page views into one session recording. | Not stated by Microsoft, see Clarity cookie list | Microsoft (cookie on immo.red) | Statistics and analytics |
CLID | Microsoft Clarity: identifies when Clarity first saw this browser on any website using Clarity. | Not stated by Microsoft, see Clarity cookie list | Microsoft (third-party domain) | Statistics and analytics |
ANONCHK | Microsoft Clarity: indicates whether the MUID identifier is passed to an advertising cookie. Clarity does not use this, the value is always 0. | Not stated by Microsoft, see Clarity cookie list | Microsoft (third-party domain) | Statistics and analytics |
MR | Microsoft Clarity: indicates whether to refresh the MUID identifier. | Not stated by Microsoft, see Clarity cookie list | Microsoft (third-party domain) | Statistics and analytics |
MUID | Microsoft: identifies unique browsers on Microsoft websites, according to Microsoft for advertising, site analytics and operations. | Not stated by Microsoft, see Clarity cookie list | Microsoft (third-party domain) | Statistics and analytics |
SM | Microsoft Clarity: synchronises the MUID identifier across Microsoft domains. | Not stated by Microsoft, see Clarity cookie list | Microsoft (third-party domain) | Statistics and analytics |
Control it in your browser
You can view and delete cookies and website data in your browser settings. If you block them, parts of the website may stop working. Full details on processing are in the privacy policy.